Web Traffic Unplugged
November 23rd 2006 05:13
Well, not exactly, but you might be able to make enough to buy a beer or two. The secret of internet marketing is to reach a targeted audience. It's called eyeballs in web traffic terminology. You really don't have to worry about presentation or design or copywriting or anything along those lines. You get a 100 eyeballs, 10 of them click.Ten of them click, one of them gets converted into a penny. Ramp up the traffic to a 1000 eyeballs, meaning a 100 clicks and 10 pennies. Then you ramp it up to 10,000 eyeballs....
"I have yet to be in a startup that was successful doing what it set out to do. An executive too focused on the original business plan generally misses the bigger opportunity." - Robert Young.
( First quoted in Wired, said quote having subsequently been kidnapped by ThoughtsOnBusiness and now kidnapped by Yours truly... )
Right. Let's go get the eyeballs. Huh? You can't exactly pluck them outta the trees. You need to build traffic. How does one go about building traffic? There's a couple of ways:
1. You do some SEO, you exchange links, you write superb web content and generally speaking drive yourself crazy for 6 months before you begin to see any results, and then in a slow trickle.
2.0 You get yourself a website, sign up with Google Adsense, Clickbank, Commission Junction and sundry sponsors who pay per click. Insert the ads into your website template. If you don't know how to use a template, just get yourself a blog on blogger or any free and popular blog host. Then you come back here.
2. 1 Now you need to compile a list of forums, message boards and user groups related to the topic of your website. Two of the best places to start this is the Open directory project ( www.dmoz.org ) and About.com ( www.about.com ). Why these two? because the sites listed in these two directories have a lot of traffic and can afford to send you a couple of visitors a day, at least.
Ideally speaking, you should have a list of at least 500 sites to start with. Sounds easy? Believe me, it ain't easy. Just to compile a list of 500 forums and user groups on a topic can take you the better part of a week. And that's just the beginning.
2.2 The difficult part is to make each of the 500 sites send you a minimum of 1-2 visitors everyday. I'll pontificate on this in some more detail later on. For now, I'll just focus on what benefits this has. The main benefit is that you get the eyeballs ( 800-1000 of them everyday ) and the added benefit is that this is highly targeted traffic - Visitors who are interested in the subject matter of your site and thus, more likely to click.
All you have to do is target 20 forums a day. So a week to prepare the site and compile the list. Then 25 days to target 500 sites. In one month you can get a 1000 visitors per day. Part II of this post will focus on how you sign up with forums, and what's the posting etiquette and how to manage and keep your link active on 500 forums. Plus, it will also include additional ( both intended and unintended ) benefits of forum and user group posting.
Disclaimer: I do not pretend to be an internet marketing wizard. This is just my personal experience.
Value of Time
( First quoted in Wired, said quote having subsequently been kidnapped by ThoughtsOnBusiness and now kidnapped by Yours truly... )
Right. Let's go get the eyeballs. Huh? You can't exactly pluck them outta the trees. You need to build traffic. How does one go about building traffic? There's a couple of ways:
1. You do some SEO, you exchange links, you write superb web content and generally speaking drive yourself crazy for 6 months before you begin to see any results, and then in a slow trickle.
2.0 You get yourself a website, sign up with Google Adsense, Clickbank, Commission Junction and sundry sponsors who pay per click. Insert the ads into your website template. If you don't know how to use a template, just get yourself a blog on blogger or any free and popular blog host. Then you come back here.
2. 1 Now you need to compile a list of forums, message boards and user groups related to the topic of your website. Two of the best places to start this is the Open directory project ( www.dmoz.org ) and About.com ( www.about.com ). Why these two? because the sites listed in these two directories have a lot of traffic and can afford to send you a couple of visitors a day, at least.
Ideally speaking, you should have a list of at least 500 sites to start with. Sounds easy? Believe me, it ain't easy. Just to compile a list of 500 forums and user groups on a topic can take you the better part of a week. And that's just the beginning.
2.2 The difficult part is to make each of the 500 sites send you a minimum of 1-2 visitors everyday. I'll pontificate on this in some more detail later on. For now, I'll just focus on what benefits this has. The main benefit is that you get the eyeballs ( 800-1000 of them everyday ) and the added benefit is that this is highly targeted traffic - Visitors who are interested in the subject matter of your site and thus, more likely to click.
All you have to do is target 20 forums a day. So a week to prepare the site and compile the list. Then 25 days to target 500 sites. In one month you can get a 1000 visitors per day. Part II of this post will focus on how you sign up with forums, and what's the posting etiquette and how to manage and keep your link active on 500 forums. Plus, it will also include additional ( both intended and unintended ) benefits of forum and user group posting.
Disclaimer: I do not pretend to be an internet marketing wizard. This is just my personal experience.
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Comment by Anonymous
How r u? everything ok? I really enjoyed your article, I am a beginner in making money on Internet, I've studied a lot teoretically but practically I'm just at the begining...I've even start to build a site:
http://www.beginnersmoneyonline.com/
So, when will you post the part II? I am very curious!
Have a nice life!
Luca.